A class all YOUR own!
When it comes to expressing one’s individuality, BMW allows drivers that very ability! Take self-expression to the next level with BMW Individual, which lets buyers essentially design their own vehicle with choices such as special-order paint color, materials and all sorts of personalized details. Make your luxury vehicle truly your own and your personal reflection, transforming your vision into a reality. Take “ownership” to the next level!
Here’s more….
Color savvy!
Thanks to BMW Individual, choose from more than 165 unique and stunning paint colors, even going as far as selecting variations within those shades. Even the paint finish is customizable — with a whopping 150 choices choices like frozen paint finishes, metallic or non-metallic, plus much more. All show off distinctive contours that lend to the unique look you desire.
Choose from such eye-catching hues like Daytona Violet Metallic and Fashion Grey or Fire Orange and Frozen Black.
There are also two-tone paint finishes that make your vehicle even more of a stand out! Choose one of your favorite colors for the lower half of the body and combine it with a contrasting color up top. This two-tone paint results in not only a prime example of meticulous craftsmanship, but provides a seamless finish to your extra-special vehicle.
A metallic finish from BMW Individual has a way of perfectly showcasing each and every contour, especially in the sun. Deep shimmering effects round out this look, which pairs perfectly with a plethora of color choices.
A matt look is also eye-catching and serves to greatly emphasize your BMW’s design, resulting in a truly modern appearance.
No matter the paint choice, all are first class when it comes to quality and will spotlight your vehicle from all the right angles!
“Feel” the choices!
Thanks to BMW Individual, even the way your car “feels” inside is a choice to make all on your own! With a variety of upholsteries for the choosing, your interior can be a clear reflection of your own personal style. From fine-grain Merino leather, which speaks to all-out exclusivity, to a fine cashmere-wool blend, pure comfort is for the asking. Soft and purely supple, the Merino leather has a color that is achieved by using the process of barrel pigmentation, which treats the material with particular care. This leather is also wonderfully breathable. The luxury found within the feel of the cashmere blend results in all-out softness. This package also exudes a natural and pleasant fragrance, making it that much more appealing as an option.
Choose from a wide range of different colors and compositions to make it all your own!
Accentuate your picks!
With a choice of impressive interior trim finishes, even the accents of your vehicle can be customized! From sporty to luxurious, these accents will make your interior stand out in a crowd. Match your personal taste and style to your vehicle’s character by selecting trims that all come
from the very best material. From aluminum mesh and carbon to fine wood, the choices are vast. Create an effect that is all-out impressive!
More to know!
Custom ordering is a reality, provided the model is sold in the United States.
Once you have selected your ideal paint color, finishes and trims, simply place your order and your customizable BMW awaits!
The BMW Individual is all about celebrating one’s originality and breaking convention. A century of heritage is now yours to design, so enjoy bringing your vision to reality.
An exclusive range of individualized features, BMW Individual gives your car that special feeling and charisma while maximizing your personality.
Choose from color, finishes and upholstery — and show your character. BMW’s are exclusive, and now that exclusivity can be taken to the next level! Start to make your choices today and take your next vehicle to a class all YOUR own
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