Mirror your personality.
Build your dream.
Tailor made has never looked this good.
Perfectly fitted to your lifestyle, an exact image of your personality and a statement to your character and personal taste, BMW Individual allows you to create a vehicle that is solely your own. With the line’s custom design portion, your car becomes you, right down to the finest of details. Anything is possible when it comes to your own design and BMW makes certain of that by allowing you to create a car that no one else has — or can.
With BMW Individual, you can now feel fully vested in your vehicle — in the true sense of the word. With a virtually limitless range of options, from exclusive color selections to individual interiors and other fine touches, you can not only add extra exclusivity to an already impressive brand, but fall in love with your one-of-a-kind car and express your true, authentic self.
What does your car say about you?
Your COLOR
Dakar Yellow, Singapore Grey, Laguna Seca Blue— how will you stand out? The choices are infinite, and a full range of brilliant color options are at your fingertips. From matte to metallic and a number of custom finishes, the color spectrum is a vast and expressive range. There are 11 beautiful tones, like red-flecked Ruby Black Metallic, Frozen Bronze metallic or color-shifting Tanzanite Blue Metallic, among others, and more than 100 different colors available. Even the paint finish can be exclusively yours. Whether you want to grab attention on the road or be subtle, the colors and their application are limited only by your imagination. There are so many different color options that once you have your vision of your dream BMW, it will absolutely become a reality.
Your INTERIOR
Equally customizable is your interior, where choices abound. You have the ability to select your leather color, including two-tone options, as well as have the availability of contrast stitching in your personally chosen color. No detail is too small and all are made to your individual specifications! Choose the embroidery on the headrests or in the interior trim for that extra level of complete customization. Build your interior one detail at a time! For example, trim can be selected from a wide array of materials, such as carbon, precious metal or even snake skin and sterling silver. Every one of your wishes can come true when you sink into the seat of your BMW Individual. Options are full Merino Leather, smooth Alcantara, fine-grain woods and even silk and precious stones!
Your TOUCHES
BMW Individual allows you to select intricate, delicate inlays, dazzling embedded diamonds and the finest of wood. These beautiful, fine touches bring out your inner artist. Think of a significant personal time in your life and design your vehicle around it. Only BMW gives you that type of unique, amazing opportunity. Subtle touches like contrast stitching or personalized signets and monograms make this vehicle truly your own. With Your Touches, you will stand out among other BMW owners and enjoy an extra level of exclusivity and customization.
With the BMW Individual Program, your dream car is YOUR car. You are not likely to find another like it on the road, which is what makes this program so appealing and desirable. It’s your signature, your touches, your design and your preferences all wrapped up in one of the top luxury cars in the world. Individualize your car and allow us to help in that process. What does your car say about you? Now it is time to put that answer to the test. BMW Individual. Express yourself and your personality. Extravagance and uniqueness await. See what’s in store for YOU….
Connect with us
